I am in Kochi and have converted one small room at home into my stitching space. I have made clothes for relatives and neighbours, but I don't know how to move from those few orders to regular customers without spending a lot on advertising.
ONSA's Answer
A small room and orders from relatives and neighbours is exactly how most home boutiques really begin, Ayesha — it just doesn't feel like a proper start while you're living it. The good news is your first real customers rarely come from advertising. They come from people who've already seen your work being happy enough to mention your name to someone else. Make that easy for them — a few nice photos on WhatsApp, a gentle reminder to pass your name along after you deliver an order. Once you notice which kind of work keeps bringing repeat customers, that's when it's worth putting real effort, and maybe a little budget, behind promoting it.
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